This has been an exciting year because we’ve seen network marketing really come into its own. Many of the newer MLMs are going for larger, more mainstream audiences with savvy marketing campaigns to match.
And Chicago has a lot to offer for the home business community.
Some of the older companies have seen fit to follow suit and MOBE is one of them. Started in 2011 when MLM and Software as a Service (you could read about those SaaS companies here) were either unheard of or relegated to the dim corners of irrelevancy by mainstream audiences, MOBE has come a long way.
MOBE, by the way, stands for “My Online Business Empire”. They offer online business education products, mastermind event retreats, and a licensing business opportunity for those interested in generating income.
Their new website proves they’re smart about online marketing.
MOBE reviews are saying the website goes after the newbies. Even the website pushes elementary-level income-generating business opportunity aspect of their business. It was aimed at newbies who wanted to start an online business and focused on the extensive array of educational products and done-for-you services available to those who paid or subscribed.
It was a one giant sales pitch.
Nothing has changed as far as who the target audience is (newbies) and what MOBE would most like to sell visitors to their website (tickets to high-ticket events and subscriptions to the SaaS).
However, their new website goes about reaching that audience and achieving those goals in a much more effective manner.
Their home page is now an appealing business blog.
Rather than providing a sales pitch for their products and services on their home page, MOBE is now offering visitors an engaging blog for business owners.
If you want to see the difference for yourself, you can visit the old version of MOBE’s website on the Internet Archive Wayback Machine here.
In case they’ve changed their website again since I post this, here’s the current blog-centered home page, again thanks courtesy of the Wayback Machine.
Seems they just made the switch this past August 2015. Now, their homepage looks more like Inc.Magazine than a site that’s merely trying to hook affiliates.
MOBE’s strategic move speaks for itself as far as their products go.
Too few people find the irony in online business education programs whose websites aren’t effective at selling their own product.
MOBE no longer falls into that category. They’ve proven their mettle with their new site. It offers helpful, engaging, and entertaining small business articles for entrepreneurs, not a sales pitch for impressionable newbies.
MOBE is aiming for a larger audience with their new site.
By targeting current business owners rather than just newbies, MOBE is reaching for a much larger pool of leads.
And why shouldn’t they? By limiting their market reach to newbies, most of whom will fail in their first year, they were selling themselves short.
See for yourself the immense difference in internet searches between the term “online business” and the terms newbies would use (“make money online”, for example). The term “business training” is also significantly smaller than “online business”. This chart says it all:
By targeting a more successful pool of entrepreneurs, MOBE is staking its claim in the legitimate world of SaaS, meaning they “get it” and they mean business. Well done, MOBE.